Glucometer -
Challenges the ever-growing amount of data diabetic patients have to face and how using digital and print media to their advantage can help patients change their behaviours, and gain ownership of their care.
As the MedTech industry continues to explore the opportunities smart devices and companion apps bring to improve healthcare outcomes, this case study explores how print and digital can work hand in hand. Design for print can make a huge difference to the digestibility of information so not only is the data provided in a more digestible way but can introduce the user to digital elements of the system through signposting.
In this case is a QR code and a prompt to download an app – to communicate the information journey where a more dynamic platform could be beneficial to get real-time data.
